Express is hoping to attract fans of the hit movie “Pitch Perfect” with a new fashion line targeted to Millennials.
The retailer has partnered with Universal Pictures and Gold Circle Entertainment's “Pitch Perfect 2,” in theaters May 15, to create a dual-gender collection based on the looks seen in the film.
"Express is excited to be partnering with Universal and Gold Circle on Pitch Perfect 2," said Patrice Croci, VP of brand marketing at Express. "The looks of the Bellas and the Treblemakers aligns perfectly with our dual-gender millennial consumer. We are thrilled to leverage Salvador's expertise in handpicking styles inspired by the film, and to feature these looks onexpress.com."
The dual-gender collection was handpicked by the film's costume designer, Salvador Perez, and it features tropical florals, vibrant summer dresses, black-and-white studio separates and statement accessories for women. The men's collection boasts denim, crisp suiting, casual shorts and the brand's best-selling 1MX dress shirt in a limited-edition ombre design. The entire collection is now available exclusively online at express.com.
"Express has always been the go-to store for costume designers because the brand has such a wonderful design esthetic with so many great options to choose from," said Perez. "When styling the costumes for Pitch Perfect 2, I had many characters to dress and needed to project a variety of individual styles, several of which I found at Express. From rock-star glam to collegiate chic, I was inspired to select from the total Express assortment, clothes for the Pitch Perfect 2 Collection on express.com that everyone can relate to, ultimately allowing fans to build a versatile, stylish wardrobe."
Express currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada and Puerto Rico.