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PetSmart launches omnichannel ‘pethood’ campaign
Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.
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Promotions, deliveries impact Geeknet Q4 income
Fairfax, Va. – A competitive promotional environment and delivery problems had a negative impact on net income and revenues at Geeknet, parent company of online retailer ThinkGeek.com and licensed merchandise distributor ThinkGeek Solutions, during the fourth quarter and full year 2014. Net income for fourth quarter 2014 was $1 million, down 80% from net income of $5.1 million in the same period a year earlier.
Total revenue for fourth quarter 2014 was $72.4 million, a decrease of 3% from $74.3 million.

