99 Cents Only holding Valentine’s Day hug-off

99 Cents Only has done it again. The company’s penchant for clever promotions will be on display on Valentine’s Day in the parking lot of one of its stores on Sunset Boulevard in Los Angeles.

Couples will compete in a last-one-standing hugging challenge on Feb. 14 at the 99 Cents Only Store location on Sunset. Starting at 7:30 a.m., contestants will wrap their arms around their partners and hold the embrace for as long as they can. The couple that outlasts all of the other contestants will win a nine-minute 99 Cents Only Store shopping spree at the location of their choice making this Valentine's Day one to remember.

The event will take place at the following location:

99 Cents Only Stores

5270 Sunset Blvd

Los Angeles, CA 90027

Consumers interested in participating in the 99 Cents Only Store Valentine's Day Hugging challenge can register at https://www.surveymonkey.com/r/99hugs.