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New looks, new formats
With the physical store now widely acknowledged as a critical touchpoint in a customer’s omnichannel shopping journey, many retailers spent the summer opening new prototypes and formats.
Here are three that are still generating buzz:
Sephora
Sephora’s new outpost on Chicago’s Michigan Avenue makes buying makeup and other beauty products an interactive experience.
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Placemaking, Steve Wynn style
Founded by Don and Barbara Brinkerhoff nearly a half century ago, Lifescapes International made its bones as an architectural landscaping firm on the Vegas Strip, where it created the fire show at The Mirage and the water show at the Bellagio. What the founding couple learned in Vegas, their daughter, Julie Brinkerhoff-Jacobs, now applies to retail and lifestyle centers like Triple Five’s American Dream and Rockefeller Center’s Channel Gardens.
