-
Placemaking, Steve Wynn style
Founded by Don and Barbara Brinkerhoff nearly a half century ago, Lifescapes International made its bones as an architectural landscaping firm on the Vegas Strip, where it created the fire show at The Mirage and the water show at the Bellagio. What the founding couple learned in Vegas, their daughter, Julie Brinkerhoff-Jacobs, now applies to retail and lifestyle centers like Triple Five’s American Dream and Rockefeller Center’s Channel Gardens.
-
Connected homes
IoT is making it easier for retailers to interact with consumers via connected home-based devices that allow consumers to interact with brands without launching a website or mobile app.
The best known is Amazon Echo, a voice activated device designed with an artificial intelligence assistant app called Alexa. Dedicated sensors in the device connect the consumer’s home to their retailers of choice, allowing, via voice commands, consumers to add items to virtual shopping lists or make online purchases.