News

Startup helps brands source content for Instagram ads
Instagram is hot, and retailers that are interested in marketing their merchandise on the social network have a new option.

Olapic, a vehicle that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.
Sears takes the buyer's remorse out of back-to-school
Sears Canada has come up with an innovative way to appeal to back-to-school shoppers -- especially those parents who have kids who don't wear uniforms to school.

The retailer has launched the KidVantage Grow Out Guarantee, "created to take the stress and guesswork out of back-to-school shopping." The KidVantage Grow Out Guarantee promises that if your child grows out of an article of clothing purchased at Sears, you can exchange it for the next size up before the end of the current school year.

Lands' End looks to be the place for school uniforms

Lands' End is targeting all the shoppers who put "new uniforms" on their back-to-school lists this year with a brand new and improved uniform assortment.
New Capital Markets Division announced at Ohio development company

Cleveland – Stark Enterprises announced the addition of Stark Capital Group. The new division will provide comprehensive real estate capital markets solutions with an emphasis on equity and debt placements, principal acquisitions and asset management.

Nico Bolzan will serve as executive director of SCG. Bolzan will lead efforts to raise both equity and debt financing through a variety of private and institutional capital sources on a national level.
Acquisition provides FTD with Q2 boost

Downers Grove, Ill. – FTD Companies Inc. was provided a substantial financial boost in the second quarter of fiscal 2015 as a result of its December 2014 acquisition of floral gifting company Provide Commerce. The added business helped almost quadruple net income to $17.8 million from $4.7 million in the same period the previous fiscal year.

Consolidated revenues were $365.8 million, roughly double $168.1 million. New revenue from Provide Commerce, as well as increases in consumer and florist revenue, drove the sales growth.
Zumiez has a fizzling July

Lynnwood, Wash. – Specialty sports retailer Zumiez Inc. had a fizzling July. Net sales decreased 2% to $61.4 million, from $62.8 million the same four-week period a year earlier. Same-store sales dropped 7.6%.
Etsy assembles loss in Q2

Brooklyn, N.Y. – Etsy Inc. assembled a growing net loss in the second quarter of fiscal 2015, despite improving sales results. Net loss doubled to $6.4 million from $3.2 million in the second quarter a year earlier.
Lumber Liquidators posts Q2 loss; may face formaldehyde action

Toano, Va. – Legal and regulatory costs, as well as costs related to payroll, severance and commissions, contributed to a surprise net loss during the second quarter of fiscal 2015 at Lumber Liquidators. The struggling retailer also informed financial regulators that it may face legal action stemming from the sale of Chinese hardwood flooring that allegedly contained excessive levels of formaldehyde.
Study: The online journey begins in the marketplace

Seattle – Consumers are partial to online marketplaces when it comes to choosing a starting point for digital shopping journeys. According to a new research study from Amazon.com and Pymnts.com titled “Innovation and the Digital Shopper,” 64% of respondents begin their shopping journey on online marketplaces.
Target approaches back-to-school with free spirit

Minneapolis – Target Corp. is offering a limited-time promotion aimed at back-to-school shoppers that provides free shipping for all U.S. online orders. The promotion, which runs through Aug. 15, also includes free returns on all orders, with some restrictions on oversize items.
Rewarding customers pays for National Coney Island dining chain

Roseville, Mich. – Developing customer rewards programs costs money, but when done correctly pays big dividends. The National Coney Island restaurant chain has successfully increased guest frequency and spend with its Paytronix-powered Coney Bucks rewards program.

An instant-wins promotion almost doubled new Coney Bucks registrations over the average previous months' registrations. National Coney Island replaced its coupon-based advertising program with the Coney Bucks rewards program, which is built on the Paytronix Rewards Platform.
Listen: Consumer Industries: Using Real-time Consumer Insights

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Consumer Industries: Using Real-time Consumer Insights,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series.