Target, Manhattan
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Target Corp. is thinking small (or at least smaller) in New York City.
The retailer has debuted its “flexible-” or smaller-format store model in Manhattan, opening a two-level 45,000-sq.-ft. store in the downtown Tribeca area, just a few blocks north of the new World Trade Center transportation and retail hub.
Target’s smaller stores are targeted to the local market, and the Tribeca location follows the model. There is, for example, no automotive section, a standard feature in the chain’s suburban stores, or large pieces of furniture. The merchandise selection is geared to the professionals, young families and students who live/work in the area, with a focus on grab-and-go-food items, organic foods, beauty and wellness, baby items, trendy apparel, toys, tech accessories and small home items. It also has a pharmacy.
In a first for Target, the store uses digital signage to keep the checkout lines moving. The monitors, located above the checkout area, have audio that prompts the shopper to move to a specific open register. (The lower level, home to the majority of the selling space, has 16 checkouts and eight self-service checkouts.)
Also new for Target are touchscreens where shoppers can place their order for a customized T shirt, which is produced onsite.
The store also features a 1,000-sq.-ft. Chobani café whose menu includes made-to-order yogurt treats, salads, juices and more. There is plenty of seating, with a communal table along with individual and counter seating.
Target has an urban feel, with polished cement flooring (carpet marks the apparel sections). The walls are decorated with graffiti-like murals, done by a local artist and in the chain’s signature red hue, that appear drawn with a pen or marker.
This is Target's 27th small store. The company expects to have 32 up and running by year’s end. Target CEO Brian Cornell has previously said the total could eventually number in the hundreds.
Target Corp. is thinking small (or at least smaller) in New York City.
The retailer has debuted its “flexible-” or smaller-format store model in Manhattan, opening a two-level 45,000-sq.-ft. store in the downtown Tribeca area, just a few blocks north of the new World Trade Center transportation and retail hub.
Target’s smaller stores are targeted to the local market, and the Tribeca location follows the model. There is, for example, no automotive section, a standard feature in the chain’s suburban stores, or large pieces of furniture. The merchandise selection is geared to the professionals, young families and students who live/work in the area, with a focus on grab-and-go-food items, organic foods, beauty and wellness, baby items, trendy apparel, toys, tech accessories and small home items. It also has a pharmacy.
In a first for Target, the store uses digital signage to keep the checkout lines moving. The monitors, located above the checkout area, have audio that prompts the shopper to move to a specific open register. (The lower level, home to the majority of the selling space, has 16 checkouts and eight self-service checkouts.)
Also new for Target are touchscreens where shoppers can place their order for a customized T shirt, which is produced onsite.
The store also features a 1,000-sq.-ft. Chobani café whose menu includes made-to-order yogurt treats, salads, juices and more. There is plenty of seating, with a communal table along with individual and counter seating.
Target has an urban feel, with polished cement flooring (carpet marks the apparel sections). The walls are decorated with graffiti-like murals, done by a local artist and in the chain’s signature red hue, that appear drawn with a pen or marker.
This is Target's 27th small store. The company expects to have 32 up and running by year’s end. Target CEO Brian Cornell has previously said the total could eventually number in the hundreds.