News

Hackensack, N.J. – Frequency of customer visits and customer delight are crucial indicators of customer loyalty. According to a new survey of 1,000 adult U.S. consumers from branding firm Strativity Group Inc., almost 40% of customers interact with their favorite company at least weekly.

Target and Sports Authority are getting into the folding bike business, one of the fastest-growing segments in the $6 billion U.S. bike market.

The retail giants are adding Durban Bikes to their sporting goods assortment. “The demand for folding bikes is growing rapidly, and we’ve received immediate and enthusiastic interest in our product lineup,” said David White, managing director of Durban Bikes.

New Albany, Ohio – Abercrombie & Fitch Co. is overhauling both how its stores operate and how it markets its brand image. According to the Columbus Business Journal, Abercrombie will focus on the in-store customer experience with features like order-in-store technology and techniques to keep lines short.

By Melanie Curtin, OpiaTalk

Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.

It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?
 

Meijer has partnered with Scotts-MiracleGro to create an unprecedented lawn and garden section in its stores, just in time for the spring gardening season. 

Meijer is the first supercenter to partner with the national lawn care and garden brand to create a Garden Marketplace inside 27 Meijer stores across the Midwest as peak gardening season begins.

New Albany, Ohio – Michael Jeffries, former CEO of Abercrombie & Fitch Co., reportedly did not walk away empty-handed when he retired from the company in December 2014. According to the Columbus Business Journal, Jeffries obtained at least $27 million in cash and other benefits.

Washington, D.C. -- The U.S. House of Representatives passed a long-awaited bill by a vote of 307-116 on Wednesday that would make it easier for private companies to share information about cybersecurity threats with the government without fear of lawsuits.

The bill must be approved by the U.S. Senate before it can be sent to President Barack Obama to sign into law. A similar measure was passed by a 14-1 vote in the Senate Intelligence Committee, and supporters say they expect strong bipartisan support in the full Senate as well.

Victoria's Secret has recruited a couple of Angels to help the retailer launch a new holiday for women: International Bombshells Day.

To be held on the first Saturday of May, the brand will be encouraging women to embrace their inner bombshell and spoil themselves all day with their girlfriends. Plus, they will receive exclusive and limited-time offers at Victoria's Secret Stores and on VictoriasSecret.com.