Victoria's Secret creates a new holiday for women

Victoria's Secret has recruited a couple of Angels to help the retailer launch a new holiday for women: International Bombshells Day.

To be held on the first Saturday of May, the brand will be encouraging women to embrace their inner bombshell and spoil themselves all day with their girlfriends. Plus, they will receive exclusive and limited-time offers at Victoria's Secret Stores and on VictoriasSecret.com.

On May 2, the celebration will feature a surprise appearance by Victoria's Secret Angel Adriana Lima at an undisclosed Victoria's Secret store in the United States. Bombshells' Day festivities will include exclusive promotions and offers in-store and online as well as special incentives just for Angel Card holders.

Additionally, select stores will be participating in "peel and reveal" window offers and customers will be encouraged to peel stickers off the window display in order to win exclusive prizes.

To preview Bombshells' Day, Candice Swanepoel will be doing in-store autograph signings at Northpark Victoria's Secret store in Dallas, Texas, and the North East Mall Victoria's Secret store in Fort Worth, Texas, on April 30. Candice will debut the new Bombshell Bra, which features a new deep plunge center front with criss-cross detail and instantly adds 2 cup sizes along with the Bombshell Fragrance, a scent with a fruity-floral blend of purple passion fruit, Shangri-la peony and vanilla orchid. The award-winning scent received the prestigious FiFi Fragrance Foundation Award for "Fragrance of the Year" in 2011. Since its debut, it has been one of the brand's most popular scents.

The Bombshell bra and fragrance collection will be available in Victoria's Secret stores, online at www.VictoriasSecret.com and in catalogues starting May 2.