Now playing live on the Apple Watch: QVC

QVC customers can now watch the omnichannel retailer’s content on their Apple Watch.

The new QVC for Apple Watch app will sync with and extend the functionality of the QVC app for iPhone.



With a tap of the QVC icon on the home screen, customers can see QVC's most popular content, such as the product currently being shown live on air and QVC's best find of the day. Another tap brings up a close-up product shot with pricing and product details. Customers can then complete their transaction on their iPhone. Additionally, users who opt in to receive push notifications will see real-time alerts of what's currently on air on the Apple Watch home screen, and will be able to see additional information by clicking directly on the QVC icon.



"As wearables continue to serve as an extension of the mobile and tablet experience, the Apple Watch app demonstrates QVC's commitment to investing in new technologies that deliver a fun, seamless and intuitive customer experience," said Alex Miller, senior VP, digital commerce at QVC. "Our customers tend to be early adopters of technology and we believe they will enjoy this new way of discovering the latest from the brands and products they have come to love, now with a simple glance at their wrist."



The QVC app for iPhone, iPad and Apple Watch is available for free in the App Store in the U.S., U.K. and Germany. The Apple Watch app, also available on a user's iPhone, works with the iPhone 5, iPhone 5s, iPhone 5c, iPhone 6 and iPhone 6 Plus.