Barbie going on pop-up tour—at WalmartBarbie is celebrating her 60th birthday by taking her act on the road, specifically to Walmart parking lots across the nation. Old Navy takes to the sky for International Women’s DayOld Navy wants women and girls to know the sky’s the limit when it comes to advancement and opportunity. TJ Maxx plays the promotional game with Instagram Off-price retailer TJ Maxx is partnering with Instagram and several celebrities to bring interactive fun to its promotions. West Elm enters rental market in tie-in with Rent the Runway Home furnishings retailer West Elm is partnering with fashion rental giant Rent the Runway to create a new channel for its goods. Pinterest pins updates on shoppability Pinterest is making it easier for users to directly connect with retailers selling pinned products. Study: Consumer engagement is all in how you say it Retail marketers seeking to effectively engage customers should polish up their smooth talk, according to a new study. Macy’s makes mobile beauty shopping more real with AR Macy’s is applying augmented reality to its in-app beauty experience. Survey: What draws young adults to brands? Adults under 30 have a different notion of “brand loyalty” than other consumers. Survey: What brands do CMOs think get omnichannel right? A new study of chief marketing officers reveals the brands these executives think do the best job of omnichannel engagement. Target in limited-edition partnership with Vineyard Vines Target Corp. looks is going preppy with a brand that is a favorite of younger consumers. First Previous 357 358 359 360 361 Next Last
