MARKETING/SOCIAL MEDIA

Disney's marketing firepower will be on full display starting at  12:01 a.m. on Friday, Sept. 1, when it launches a global merchandise promotion — complete with augmented reality — of toys and products inspired by its upcoming film, "Star Wars: The Last Jedi."  

Mod Super Fast Pizza Holdings has named its first chief marketing officer.   The Seattle-based company has appointed Tracy Cioffi as chief marketing officer, effective immediately. She will lead the fast-casual restaurant chain's global marketing strategy.  

Uber riders nationwide can now earn credits for shopping and dining under a rewards program with Visa.   The program, Visa Local Offers with Uber, launched last year in the San Francisco and Los Angeles markets. It has been relaunched to be made available to Uber riders across the country. The program is open to Uber riders with an eligible U.S.-issued Visa card on file in the Uber app.  

Retail marketers take heed: Facebook's appeal is fading among teens even as two other platforms continue to pick up momentum.  

Millennials are on board with personalized marketing.   While security may be a concern with older shoppers, 70% of millennials are comfortable with retailers tracking their purchasing and browsing behaviors if it means they’ll receive more relevant communications, according to a report from SmarterHQ, a multichannel behavioral marketing platform.   

Retailers still have time to capitalize on their second biggest selling season of the year.   Only 45% of households with children in grades K-12 had completed of their shopping as of early August, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. That’s down from 52% at the same time in 2013 and 48% last year.     

Sears Holdings is expanding the distribution of two of its iconic brands.   Cleva North America will manufacture vacuum cleaners and floor cleaning accessories under the Kenmore and Kenmore Elite brands. The company will be able to sell the products to retailers around the world.   

QVC is merging augmented reality technologies, broadcast and mobile to create a more immersive beauty shopping experience.