Target streamlines mobile strategy

As promised, Target has moved its Cartwheel savings program into the retailer's app.



Target announced the move on Monday, saying that shoppers no longer need to switch back and forth, or maintain separate apps. The Target app is now listed as “Target—now with Cartwheel.”



"Guests can now access everything they love about Cartwheel — like the ability to find deals at their store, redeem savings with one barcode scan and watch their lifetime savings soar — plus so much more," said Andrew Weisbecke, Target's senior director of apps and digital strategy, on the retailer's blog, A Bullseye View. "The team has worked hard to make the change as smooth as possible for the millions of Cartwheel users who have saved more than $1 billion on their in-store purchases."



And the app is likely to see more changes going forward, including mobile payment for REDcard holders, according to Weisbecke.