QVC to offer its first-ever TV-mobile AR shopping experience

QVC is merging augmented reality technologies, broadcast and mobile to create a more immersive beauty shopping experience.



The multiplatform retailer has teamed up with Perfect Corp. to offer the first-ever TV-mobile AR shopping experience. QVC is deploying Perfect Corp.'s YouCam Makeup app to provide real-time virtual try-ons for a special selection of Laura Geller New York beauty products that will be featured on QVC’s "Today’s Special Value" program on Aug. 22. (For the daily program, QVC picks one special item they believe shoppers will love, and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.)



The one tap try-on will allow viewers to virtually test the products directly from their mobile device and explore color options and finishes in seconds in order to help make more informed and confident purchase decisions.



“Customers will have the ability to virtually try on full makeup looks from day to night created by Laura Geller herself to find the perfect colors and shades for them," said Ellen Lennon, director of beauty merchandising for QVC. "YouCam Makeup is changing the way people shop for beauty by providing the mobile ‘try before you buy’ experience, and we are excited to bring this to our customers for the very first time.”



Viewers can text “QVC” to 20800 to receive an instant free YouCam Makeup download link for mobile trials of all the featured products, or visit QVC.com for a link to download the app. Throughout the day, shoppers will be invited to experience the products virtually through the app and complete their purchase.



“This unique collaboration with QVC is reinventing the beauty shopping experience by giving beauty lovers the chance to try featured products before committing to a purchase,” said Perfect Corp. CEO Alice Chang. “YouCam Makeup strives to push the boundaries of innovation and continues to solve and serve all of our beauty customer and brand needs. We addressed what can be a common pain point of home shopping — return rates — and introduced a virtual trial experience to ensure shoppers could feel confident in their purchase decisions.”