Skip to main content

MARKETING/SOCIAL MEDIA

  • Consumers buoyant in August as confidence rises

    Consumer confidence increased in August to the second highest level since late 2000.    The Conference Board's Consumer Confidence Index rose to 122.9 in August, up from 120 in the prior month. Economists had expected the index to rise to 122.5 in August.    The Present Situation Index increased from 145.4 to 151.2. The Expectations Index rose marginally from 103.0 last month to 104.0.  

  • The top destination for U.S. holiday shoppers will be....

    Expect an Amazon-dominated holiday retail season among U.S. consumers this year, with the e-commerce giant being the top destination for shoppers.  

  • Target streamlines mobile strategy

    As promised, Target has moved its Cartwheel savings program into the retailer's app.   Target announced the move on Monday, saying that shoppers no longer need to switch back and forth, or maintain separate apps. The Target app is now listed as “Target—now with Cartwheel.”  

  • Teen apparel chain revamps app experience

    Pacific Sunwear of California is stepping up its game to better connect with its mobile-savvy customers.   Through a partnership with PredictSpring, the teen apparel chain has launched a new mobile app experience — one that is faster and more and visually rich. For example, the new app links to Instagram Shop-the-Look, a service that allows customers to browse and purchase directly from the PacSun Instagram feed.  

  • Planalytics issues initial estimate on lost retail sales due to Hurricane Harvey

    Hurricane Harvey, the first Category 4 Hurricane to make U.S. landfall since Charley in 2004, is poised to have the same, if not larger, economic impact.  

  • Walmart, Toys ‘R’Us and Target going all out for ‘Force Friday II’

    Disney's marketing firepower will be on full display starting at  12:01 a.m. on Friday, Sept. 1, when it launches a global merchandise promotion — complete with augmented reality — of toys and products inspired by its upcoming film, "Star Wars: The Last Jedi."  

  • Sur La Table exec joins fast-growing restaurant chain

    Mod Super Fast Pizza Holdings has named its first chief marketing officer.   The Seattle-based company has appointed Tracy Cioffi as chief marketing officer, effective immediately. She will lead the fast-casual restaurant chain's global marketing strategy.  

  • Survey: Millennials don't mind if retailers track their purchases

    Millennials are on board with personalized marketing.   While security may be a concern with older shoppers, 70% of millennials are comfortable with retailers tracking their purchasing and browsing behaviors if it means they’ll receive more relevant communications, according to a report from SmarterHQ, a multichannel behavioral marketing platform.   

  • Visa and Uber take rewards program nationwide

    Uber riders nationwide can now earn credits for shopping and dining under a rewards program with Visa.   The program, Visa Local Offers with Uber, launched last year in the San Francisco and Los Angeles markets. It has been relaunched to be made available to Uber riders across the country. The program is open to Uber riders with an eligible U.S.-issued Visa card on file in the Uber app.  

  • Teens losing interest in Facebook

    Retail marketers take heed: Facebook's appeal is fading among teens even as two other platforms continue to pick up momentum.  
X
This ad will auto-close in 10 seconds