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MARKETING/SOCIAL MEDIA

  • HRC: Discounter tops with Gen Z for back-to-school shopping

    Gen Z shoppers are gearing up to hit the stores for back-to-school purchases — and their top destination is Walmart.    Thirty-six percent of boys and girls cite Walmart as their first choice for back-to-school shopping, more than double that of any other retailer, according to a survey conducted by strategic retail advisory firm HRC Retail Advisory.    

  • Home goods retailer inspires shoppers through AI, social media

    West Elm is upping the ante on how it recommends merchandise to customers.    The company, a division of Williams-Sonoma, introduced a new online tool that utilizes artificial intelligence (AI) to detect customers’ style patterns and connect them with products they can buy at West Elm stores and online. Called the Pinterest Style Finder, the tool is powered by Clarifai’s image and video recognition AI technology.  

  • Survey: Fast response times critical to customer experience and brand loyalty

      Retailers who frustrate consumers risk brand abandonment.    Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. The study was undertaken in partnership with SAP Hybris.   

  • Online giant to launch messaging app?

    Amazon could be the newest player in the consumer messaging game.   The online giant is considering a new messaging platform that will rival the likes of Facebook Messenger and WhatsApp. The full-featured standalone messaging app will be accessible via smartphones, tablets, PCs and smart watches, according to TechCrunch.  

  • Study: Mobile, social media promotions top back-to-school investments

    Besides exceeding their 2016 efforts, retailers’ back-to-school marketing investments are going digital this year.    This was according to the “2017 Retailer and Consumer Back-to-School Insights Guide,” a report from RetailMeNot. The study, which was conducted June 6-12, tapped 1,000 U.S. consumers aged 18 and over about their back-to-school spending and deal-seeking goals.  

  • America's favorite home furnishing retailers are...

    A wholesale club giant beats out specialty retailers to rank as the nation's favorite home furnishings retailer.    Costco Wholesale Corp. is ranks first among consumers when it comes to home furnishings, according to a study by Market Force Information. With a composite loyalty score of 72%, Costco earned the top spot. But Ikea was a close second, with a score of 70%.    

  • Walmart looks to help others with women's empowerment

    Walmart has launched a digital platform to share tips and learnings that grew out of its five-year Women's Economic Empowerment Initiative.     As part of the ambitious initiative, which Walmart completed in January, the chain sourced $20 billion from Women Owned Businesses (WOBs) for its U.S. business, increased sourcing from WOBs internationally, and trained more than 1 million women worldwide.  

  • J.C. Penney jumps into $20 billion industry with in-store shops

    J.C. Penney isn't playing around when it comes to toys.  
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