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Visa and Uber take rewards program nationwide


Uber riders nationwide can now earn credits for shopping and dining under a rewards program with Visa.

The program, Visa Local Offers with Uber, launched last year in the San Francisco and Los Angeles markets. It has been relaunched to be made available to Uber riders across the country. The program is open to Uber riders with an eligible U.S.-issued Visa card on file in the Uber app.

Once enrolled in the program, riders can receive Uber credits that can be applied towards future Uber rides. Riders can use the same Visa card on file with Uber to shop or dine at over 5,000 featured merchants. After qualifying purchases, credits automatically add up in the Uber app, and riders can then choose to redeem their Uber credits on their next ride or save them for later. (In a change from the test last year, the rewards are now automatic based on the displayed offer.)

“As we continue to move towards a cashless culture, programs like Visa Local Offers with Uber are representative of new ways that merchants will be able to unlock business value while also rewarding consumers in simple and seamless ways for everyday purchases,” said Terry Angelos, VP, Visa Commerce Solutions team, Visa.

According to VisaNet data from July 2016 to June 2017, Visa found a strong connection between Uber riders and local businesses.

"More than a quarter of Visa cardholders who used Uber, made a purchase with their Visa card at a physical store within 30 minutes of completing an Uber ride, making this program a great way for our merchant partners to engage new and existing customers while also offering consumers secure, simple and consistent purchasing experiences," Angelos said.

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