Omnichannel

Target soon won’t be the only discounter to feature an in-store Chobani Cafe.    The popular Greek yogurt brand will open a 2,000-sq-.ft. café at Walmart’s new supercenter in the Houston suburb of Tomball, reported the Houston Business Journal. The store is scheduled to open on Feb. 15.  

The Iowa-based Von Maur department store chain will be installing a 90,000-sq.-ft. location at PREIT’s Woodland Mall in Grand Rapids, Michigan, in a space to be vacated by Sears. A 2019 opening is planned.   A 145-year-old, family-owned chain of 31 stores in 14 states, Von Maur’s offerings aspired to the high end with brands like Eileen Fisher, Coach, and Tommy Bahama.  

Whole Foods Market, which is known for its premier shopping experience and customer service, wants to up the ante — especially among loyal shoppers.    By partnering with global customer science company dunnhumby, the natural foods grocer will use customer data and insights to evolve its category management and merchandising efforts. Specifically, the chain will apply customer data models, science, and industry-leading processes to make store-level merchandising decisions based on specific customer needs.  

The mobile payments landscape just lost one competitor — for now.   Google announced that it was ending its “Hands Free” payments pilot as of Wednesday, Feb. 8. The program, which launched in the San Francisco Bay Area in March 2016, enabled users to pay for goods and services without having to take out their phone, VentureBeat said.   

Swire Properties has announced the addition of Zara and MAC Cosmetics to its 500,000-sq.-ft., open-air collection of luxury retailers and gourmet food option in Miami’s Brickell City Centre. Both stores look toward a fall opening.  

When it comes to securing their online data, Americans have more confidence in online marketplaces than traditional retailers.   Fifty-four percent of Americans who shop online trust online marketplaces such as eBay and Amazon, with their financial information, according to a report by Blumberg Capital. In contrast, only 33% of consumers trust established retail brands such as Walmart, Gap, Target, and Macy’s.    

Buying merchandise on Pinterest just got even easier.   On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the Look.” An extension of the company’s Buyable Pins program which enables “pinners” to buy a specific item directly on Pinterest, Shop the Look users can “click on and even buy products they find inside fashion and home decor Pins,” Tim Kendall, Pinterest’s president, explained in the company’s business blog.  

Cosabella has found a way to future-proof its business, and simultaneously drive sales.   The luxury lingerie brand had no trouble attracting shoppers. But to ensure longevity, brands must convert contacts into loyal customers if they want to grow their market share. Cosabella took a proactive step in this process by adopting an artificial intelligence (AI) platform from Emarsys, to revolutionize the role of its marketers.