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Analysis: Amazon Q4 — Prime is the big story
While it missed some analysts’ aggressive $44.7 billion quarterly revenue estimate, Amazon continues to record solid growth. Fourth-quarter sales were up 22% year over year to $43.7 billion. The retailer also maintained profitability throughout 2016, indicating that the flywheel continues to accelerate, especially in North America. -
Gap in augmented reality dressing room pilot
Gap is testing an augmented reality app that lets shoppers "try on” its apparel without ever entering a store. The app, called DressingRoom by Gap, lets customers virtually try on merchandise via their smartphone, according to a report by PSFK. It uses Avametric technology backed by the Google Tango platform and ASUS hardware.

