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Omnichannel

  • Study: Retailers leave money on table due to lack of personalized service

    Disappointing shopping experiences are costing brick-and-mortar retailers serious money.   Stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers personalized in-store shopping experiences. Shoppers would increase their in-store spending by 4.7% — if they received better, more personalized service from retailers.   

  • What the Age of the Connected Customer Means for Brick-and-Mortar Retailers

    For years, retail was neatly divided into two categories: e-commerce and brick-and-mortar. But with the advent of smartphones, digital and physical worlds are melding together, creating a new retail environment in which almost every customer journey involves both online and offline activity. This is particularly true for Generation Z consumers, the first generation to have grown up with digital technologies at their fingertips and who now make up 25% of the total U.S. population.  

  • Accessories retailer aims to give stores a local feel

    Sunglass Hut is making a strategic move to evolve its brick-and-mortar experience.   The sunglass retailer has added a a cloud-based merchandising system across its stores in Australia and New Zealand that helps each store localize and personalize its product mixes to create a shopping experience that feels custom-tailored.   

  • Walmart not combining stores and online buying teams

    Despite an earlier report to the contrary, Walmart is not combining its online and store buying functions.   Reuters had reported that the discounter was combining its online and store buying operations as it moves to make itself more competitive with Amazon. The report was picked up by numerous media outlets.   Based on information from Walmart, however, the chain is not merging the stores and walmart.com buying teams. The two will continue to operate as two separate teams.  

  • Study: Grocery shoppers not all that connected with social media

    While supermarket shoppers engage with their primary grocer on one or more digital platforms, social media sites are not a priority.    This was according to the “U.S. Supermarket Shopper Digital Update,” a report from the Retail Feedback Group (RFG). The new study, an offshoot of RFG's “U.S. Supermarket Experience Study,” focuses specifically on the digital aspects of shopper engagement with supermarkets.   

  • ComScore: Digital spending rises 18% in Q4

    Digital shoppers across the United States outdid themselves in the fourth quarter.   Shoppers spent $109.3 billion online during fourth quarter 2016, according to comScore. Overall, this marked an 18% increase compared to the same quarter in 2015.    The majority of this online spending — $86.6 billion — occurred on desktop computers, a 13% increase compared to a year ago.   

  • Regional grocer launches online shopping across five states

    One independent grocer is making a move to compete with larger chains. 

  • Starbucks’ social gifting feature launches in China

    Starbucks has extended its social gifting promotions into China, where it has launched a major expansion program to double its stores within the next five years.      The coffee giant’s new “Say It With Starbucks” program, created by Starbucks and Weixin, China’s leading mobile social communications app, enables users to gift a Starbucks beverage or digital gift card via a social gifting platform.   
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