Whole Foods uses customer data to improve category management

Whole Foods Market, which is known for its premier shopping experience and customer service, wants to up the ante — especially among loyal shoppers.



By partnering with global customer science company dunnhumby, the natural foods grocer will use customer data and insights to evolve its category management and merchandising efforts. Specifically, the chain will apply customer data models, science, and industry-leading processes to make store-level merchandising decisions based on specific customer needs.



Data-driven, customer-led insights will enable Whole Foods Market to create more targeted, localized shopping experiences, and help shoppers find the products, services, brands, sizes, and flavors they are looking for faster and easier. Using data to provide customers with the most relevant shopping experience will help satisfy their shoppers’ needs and earn long-term loyalty — especially as product choices and preferences con-tinue to change and vary by location.



"dunnhumby has the ability to understand customers and turn that into action," said Don Clark, global VP of purchasing for non-perishables at Whole Foods Market. "This partnership allows us to keep innovating our shopping experience for the customer in a way that's most relevant to them and reflects how they want to shop in each local community.”