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How to win with shoppers in a price-transparent world
Consumers today are smarter and savvier than ever. Over the past decade, the continually growing use of the Internet has made it easier and faster to comparison shop. During the “Great Recession,” shoppers learned to lean even more heavily on the Web to do research and find good deals. Now, as the economy recovers, these sharp consumers are not about to go back to their old ways. In addition, future technology advances will only make it easier for consumers to comparison shop. So what’s a retailer to do?
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VF Corp. has big plans for the next five years
NEW YORK -- VF Corp., whose stable of banners includes Vans and The North Face, announced an aggressive growth, including plans to open 400 U.S. stores across its various brands during the next five years. The company discussed these plans and more at an investor conference held recently in New York City.
In addition to the U.S. expansion, VF is looking to open some 225 stores in Europe and 80 in Asia. The expansion is expected to bring the company’s global store count to 1,500 units.