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Destination Maternity opens 10th store in the Middle East


Philadelphia -- Destination Maternity Corp. said Wednesday that it has opened a 10th Destination Maternity store in the Middle East, this one located in Discovery Center, in Kuwait.

Destination Maternity, which also operates under the Motherhood Maternity and A Pea in the Pod banners, has three other stores open and operating in Kuwait. The newest store was opened through its franchisee, Multi Trend, a member of the Al Homaizi Group. Multi Trend has also opened two Destination Maternity stores in the United Arab Emirates, as well as four Destination Maternity stores in Saudi Arabia.

Under a multi-year franchise agreement, Destination Maternity has partnered with Multi Trend to operate branded retail locations and market merchandise under the company's Destination Maternity, Motherhood Maternity, A Pea in the Pod, and Edamame The Maternity Spa brands in six key markets in the Middle East: Kuwait, the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, and Oman.

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