Omnichannel

ARMONK, N.Y. -- IBM has announced new software and the creation a new consulting practice dedicated to the emerging category of "smarter commerce," which is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.  

By Steve Cole, [email protected]

It doesn’t take much convincing to realize that we are in a Golden Age of the shopper. Retailers are no longer in charge of the information, pushing out what they want, when they want, to influence shoppers and win sales. Instead, shoppers today seek out the information themselves, much of it online, before they ever set foot in a store. In other words, they’re thinking for themselves. The horror!

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

By Stephen Reily, [email protected]

You have almost certainly read or heard a dozen news stories this year that begin something like this: “The first Baby Boomer is turning 65 in 2011 . . .” 

If you are a chain store executive, here is the most important point about that fact: You should forget it.

By Dean A. Stoecker, CEO, Alteryx, LLC

New York — Ann Taylor Stores Corp. On Friday posted a bigger-than-expected quarterly profit on improved sales. The company, which said it will change its corporate name to Ann Inc. to better reflect its multichannel focus, also forecast strong first-quarter sales.

GREEN BAY, Wis. -- Shopko announced that it has renovated its e-commerce site to provide a better shopping experience for its customers. 

According to the company, the upgraded site features improved layout and navigation, user-friendly viewing from a variety of devices, including mobile and tablet, update product search capabilities and the ability to shop popular national brands from the homepage with just one click.

Bentonville, Ark. -- Wal-Mart Stores announced Thursday that it will launch a national rollout of its “Pick Up Today” program later in March, expanding its multichannel offerings to allow shoppers to purchase items online and receive free same-day pickup at a local Walmart store.