Skip to main content

Omnichannel

  • Target, Instacart take Thanksgiving on the road

    Purchasing all the ingredients needed for a Thanksgiving meal just got easier for San Francisco residents.

    Target and Instacart are partnering to provide a food truck featuring Thanksgiving recipes and coupon codes, as well as grocery delivery, in downtown San Francisco.

  • ShopAdvisor, Elle read into seamless shopping

    Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.

    Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

  • Survey: Retailers see need for innovation spending

    Retailers are feeling confident about their overall financial situations, but less so about omnichannel investment.

    This is a main finding from the 7th annual CIT Group Retail Outlook study conducted among 250 senior middle-market retail executives by Harris Poll. Although respondents are generally projecting growing sales and revenue, many feel significant investment toward innovation in an omnichannel strategy -- including website, mobile and social media channels -- will be needed to remain competitive.

  • Retailers hear Amazon Echo sales potential

    The Amazon Echo smart home device represents a potential threat to Amazon’s competitors, but sales are sales.

    Amazon Echo will be available in more than 3,000 stores around the country in time for the holiday shopping season. Select locations of ABT, BJ’s Wholesale Club, The Home Depot, Staples, Sears, Brookstone, RadioShack, Fred Meyer, Fry’s, Hhgregg, P.C. Richard & Son, and R.C. Wiley will offer Echo.

  • Field & Stream wades into new channel

    Outdoor enthusiasts can now purchase outdoor goods from the indoor comfort of their homes.

    The specialty outdoor Field & Stream chain, a 19-store banner of Dick’s Sporting Goods, has launched its first-ever e-commerce website.

  • Singles Day is singular triumph for Alibaba

    Of all the celebrants of China’s annual “Singles Day” Nov. 11 holiday, Alibaba Group Holding Ltd. was probably the happiest.

    By midnight Nov. 11 China time (which is ahead of all U.S. time zones), Alibaba estimated it had settled about $14.34 billion in gross merchandise volume (GMV) through its Alipay payment platform on its China and international retail marketplaces.

  • Instagram program zooms in on social commerce

    Visual social media network Instagram is taking a new step toward becoming a platform for commerce.

    Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).

  • Macy’s posts disappointing Q3; pursuing real estate options (but no REIT) and outlet growth

    Macy’s Inc. on Wednesday blamed warm weather, weak tourist traffic and excessive inventory for the company's worse-than-expected third quarter results. The company said it will not pursue spinning off its properties into a real-estate investment trust, but that it is studying real estate options for some of its most iconic stores.

X
This ad will auto-close in 10 seconds