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At Dick's Sporting Goods, Black Friday is all about social media


While all the major retailers will be offering deals and discounts on Black Friday weekend, Dick's Sporting Goods plans to woo shoppers with an exciting social media promotion.

The sporting goods retailer plans to utilize social media to surprise and delight customers with a social media doorbuster. The Dick's #GiftThatMatters sweepstakes will ask customers to take a photo of a product in a Dick's store, post the photo to Instagram or Twitter and use the hashtag #GiftThatMatters. The sweepstakes will run from 6 p.m. on Thanksgiving Day through 5:15 a.m. on Black Friday. Ten customers will win a $500 Dick's Sporting Goods gift card.

"Sports provide lasting memories that are passed down through generations," said Lauren Hobart, executive VP & CMO, Dick's Sporting Goods. "We believe gifts from Dick's Sporting Goods enable special moments with families that really do matter and can be shared together in a special way year after year."

The retailer said all of its 645 locations nationwide will offer holiday shoppers extended store hours on Thanksgiving Day and Black Friday and dozens of deals. Customers can also shop deals online all day on Thanksgiving.

Additionally, on Thanksgiving Day and Black Friday, more than 200 Dick's locations will offer the first 200 eligible customers each day a chance to win a $500 Dick's gift card through its "Santa's Safe" promotion. Customers will be given a code and the winner will be announced shortly after the store opens. The gift card can then be used immediately towards holiday purchases.

Starting Sunday, Nov. 29, Dick's plans to hold its biggest Cyber Week sale with over 300 online deals at These Cyber Week deals will run through Dec. 5. The following day, Dick's Sporting Goods will kick off its "12 Days of Deals," revealing new deals daily.

Dick's also plans to offer omnichannel convenience throughout the holiday season:

Dick's will offers customers the option to purchase products online and pick-up their items at a nearby Dick's location. Customers will be able to purchase gifts online until noon on Christmas Eve and pick them up in-store before 6 p.m.

The newest version of the Dick's Mobile App now rewards users for being active. The new "Move" feature allows users to connect to fitness tracking applications MapMyRun and Fitbit to earn Dick's ScoreCard points for achieving activity goals. Customers will receive 100 bonus points when connecting an applicable tracking application for the first time. Customers can also use the Dick's app to redeem ScoreCard points in-store with the paperless rewards feature. Customers will also be able to enjoy some new app features this holiday season, including the ability to shop the weekly ad from the app.

To enhance its ability to provide an even wider selection and convenience to our in-store customers, Dick's arms associates with mobile devices, kiosks and other workstations to offer customers an "Endless Aisle" experience. If an item is sold out, or only sold online, associates can place an order for a customer from anywhere in the store and have it shipped directly to their homes, in most cases with free shipping.

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