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Omnichannel

  • Macy’s posts disappointing Q3; pursuing real estate options (but no REIT) and outlet growth

    Macy’s Inc. on Wednesday blamed warm weather, weak tourist traffic and excessive inventory for the company's worse-than-expected third quarter results. The company said it will not pursue spinning off its properties into a real-estate investment trust, but that it is studying real estate options for some of its most iconic stores.

  • Personalization is key to Pier I Imports’ omnichannel strategy

    Pier I Imports is getting personal in its online marketing efforts, delivering individualized content to customers that is based on their previous shopping activity.

    The retailer has partnered with Certona, a provider of real-time omnichannel personalization, to deliver a “hyper-personalized omnichannel experience” to shoppers.

  • Happy Singles Day: China is open for business

    For merchants looking to sustainably grow their revenue and future-proof their business in an ever-increasing competitive landscape, there is almost no better decision they can make than expanding beyond their domestic market.

  • Taubman Centers expanding use of StepsAway technology

    Taubman Centers is expanding its use of a mobile app that lets retail tenants connect with shoppers once they sign into a center’s WiFi network and offer them store-specific deals.

  • Walgreens shares strategies, rationale for Rite Aid buy at Credit Suisse event

    Alex Gourlay, Walgreens Boots Alliance's executive VP and Walgreens president, on Tuesday provided a snapshot of Walgreens U.S. market strategy, including how the proposed Rite Aid acquisition folds into that strategy, during the Credit Suisse 2015 Healthcare Conference here.

  • Specialty retailer takes beacons to next level

    Specialty fashion retailer Vanity is trying to make visiting its stores as rewarding an experience as possible.

  • Wayfair keeps hot streak alive in Q3

    Home furnishings retailer Wayfair increased revenue and narrowed its loss in the third quarter thanks to what the company's CEO called "customer growth accelerating at a phenomenal pace."

  • The Future of Retail

    At one point or another, anyone discussing the future of personalization in offline retail has quoted the film Minority Report, where virtual billboards scan Tom Cruise, and immediately customize their message. The virtual assistant in Gap refers to the last time he entered the store, and inquires about his recent purchase.

    Now, 13 years later, some of these technologies are becoming mainstream. For example, large retailers like Target and venues like the new Levi’s Stadium are equipped with beacons to customize your experience.

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