ShopAdvisor, Elle read into seamless shopping

Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.



Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.



The program, which included retail advertisers such as Vince Camuto, Levi’s and Guess, and a strategic partnership with Barnes & Noble, spanned more than 800 locations across the country and reached nearly 500,000 shoppers. In five weeks, the program resulted in 106 times more shoppers visiting a participating store, compared to typical mobile advertising programs.



ShopAdvisor utilized Gimbal’s location-based mobile engagement platform to power the geo-fence portion of the campaign. ShopAdivsor’s data analytics capabilities filters user purchase intent and proximity information to provide shoppers with offers and information that is tuned specifically to their interests.



“The Shop Now With Elle program proves the vast potential of providing premium native content at the right frequency at the right location,” said Scott Cooper, founder and president of ShopAdvisor. “The key to the success of the program is in the combination of influential content from a top magazine with promotional offers from top retailers, and a deep understanding of when and how to deliver messaging to the consumer. We are thrilled with these results and look forward to further engagement with Elle and its partners.”