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New content engine helps retailers market on Instagram
New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.
Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.
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In battle of the bags, Kate Spade wins -- for now
Luxury handbags seem to be as common these days as smartphones, and therein lies the problem for rival brands Coach, Michael Kors and Kate Spade, who all reported quarterly results this week.
As these three luxury heavyweights battle it out against brand saturation and bored shoppers midway through the year, it seems as though only Kate Spade has all the right moves.

