Calvin Klein deploys digital denim fit guides at Macy’s

New York -- Calvin Klein has deployed an interactive shopping experience at Macy's Herald Square store in New York City, soon to be rolling out at 18 other Macy's locations nationwide this year. Using dynamic marketing technologies from Creative Realities, Calvin Klein is employing interactive touch display and sales assistance applications developed by Creative Realities to support shoppers as they navigate the denim category.



Taking advantage of virtual sales assistants, visitors to the Herald Square flagship location can explore the brand, shop its offerings and learn more about Calvin Klein's range of denim merchandise. At the center is the store's 75-inch interactive Samsung touch display powered with customized content and software interfaces.



Strategically placed interactive displays feature fresh, streaming content and high-definition graphics which serve to influence customer purchases, including complementary and related product purchases (i.e. a shirt, sweater, or scarf).



For the "mission" shoppers, consumers with a definite goal in mind (in this case, a new pair of jeans), Virtual Sales Associates can be accessed to locate a particular size, fit, color and style in the store. These Virtual Sales Assistants leverage the store's artificial intelligence system to show shoppers where merchandise can be found by synchronizing LED lighting that emphasizes placement on shelves.