Bilingual “virtual” shopping consultants deployed at Miami International Airport

Bay Shore, N.Y. --MIA Concessions has deployed advanged digital signage in Miami International Airport’s (MIA)) South Terminal in the form of bilingual digital passenger assistants.



The technology, from Tensator, provides passengers with high-tech virtual shopping consultants and also serves as an advertising vehicle for shops and restaurants to reach high multi-lingual air travelers to Miami.



The Tensator solution, called the Virtual Assisatant, uses innovative HD projected imaging, surround sound and video technology to create the illusion of a real person. It can be fully customized to deliver specific messaging, and to showcase products. The assistants at MIA offer passengers on demand information in both Spanish and English about where and what they can eat, and provide shopping ideas, tips and information about products, stores, restaurants and services in the Terminal.



“Passengers are often overwhelmed with all the activity that typically goes on at the airport and they typically end up wasting time trying to figure out where they can eat, what services and shops are available or how they can best spend their time,” said Adrian Songer, chief of airport concessions business development at Miami International Airport. “The Tensator Virtual Assistant virtual shopping consultants cut through the noise and distractions, capturing people’s attention and holding it. Not only are they seeing and hearing about specific retail, service and dining options in English and Spanish, but they are provided with real-time friendly guidance with real directional cues and offered suggestions on what they can buy and advice on currency exchange and duty free that enable them to make the best use and get the most out of the time they spend in the Terminal.”