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Study: Back-to-school shopping not so cool
Denver – Whatever the cool kids (and their families) are doing this summer, back-to-school shopping does not appear to be on the agenda.
An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop.
In 2014, the data showed 36% of shoppers would not be shopping back-to-school, and this year the study is showing a 7% increase in those not shopping for back-to-school.
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Industry vet joins Gensler
San Francisco -- Gensler announced that Jim Crawford has joined its lifestyle team as director of strategy and experience design. Crawford most recently served as chief experience officer at Chute Gerdeman, where he was responsible for integrating technology into award-winning store and experience design projects.
At Gensler, Crawford will utilize skills to enhance the firm’s practice and work with clients in multiple industries connecting digital and physical design with business and consumer objectives.

