Report: Bank of America says Alibaba tops in e-commerce
Dan Berthiaume
10/15/2014
Charlotte, N.C. –- Bank of America has reportedly released a report saying that Chinese e-commerce platform Alibaba Group Holding Ltd. is the leader in global e-commerce, followed by Amazon.com.
According to Benzinga.com, Alibaba currently holds 31% of global e-commerce market share and should grow to capture 33% of global e-commerce market share in 2015.
Meanwhile, Amazon holds 12% of global e-commerce market share in 2014. Bank of America forecasts global e-commerce market totals of $1.44 trillion in 2015 and $1.77 trillion in 2016 with mobile purchasing as a key driver.