Data & Analytics

Westfield Corporation established Westfield Labs in 2013 with the purpose of innovating the retail environment. And this year the company did just that with the opening of BESPOKE at Westfield San Francisco Centre. The 37,000-sq.-ft. space incorporates co-working, event and technology demo spaces all under one dome. With an eye for retail, and a heart for tech, Westfield wanted to create a place where fashion runway shows and hackathons could happen side by side.

Beacon technology is remapping how shopping center owners and retailers engage with their customers. PREIT is the latest owner to adopt the beacon-based advertising service, by partnering with Mobiquity Networks, at its premier malls. Earlier this year Macerich announced its expanded partnership with Mobiquity by adding the technology to more of its centers.

At some of the most innovative commercial landscapes around the country, new technologies are becoming an important piece of the visual and experiential fabric. From signage to celebrations, technology is an integral part of many retail and mixed-use centers.

RANDOM NOTES: The North Face puts its passion for adventure and the great outdoors front and center in its new flagship in London. Designed to inspire customers to explore the world, the 4,300-sq.-ft. store features skylights, live greenery, tree trunks that extend through the ceiling windows, and such tech enhancements as a virtual reality experience that takes viewers on a journey through Nepal. Digital screens (“sky windows”) set in the ceiling have imagery that reflects outside weather conditions.

There is an increasing difficulty in maintaining a skilled technical workforce. As the current workforce ages, technical experts are harder to find and concerns arise around workforce costs.

In 2016, retail chains will continue to face increasing competition and high consumer expectations. Changing regulations will also impact retail businesses. We see the regulatory issues below as the most critical for the retail industry this year and beyond.

With 2016 upon us, many employers find themselves nervously awaiting what election-year politics might bring to their doorsteps. Retailers and restaurant operators, more than ever, have been thrust front and center into the political landscape, with labor issues at the top of candidate’s agendas as well as the subject of numerous ballot issues at the state and local level. As a result, the business models and labor practices of entry-level employers are being evaluated by the public in much the same way the candidates are.

For many years, retail IT was dominated by a traditional “enterprise” model. Using a large, centralized physical server or database, retailers would deploy core business solutions. POS terminals and customer engagement applications primarily served as data collection tools to assist back-end enterprise operations.

One trend that will likely become more prevalent in 2016 is visual search, the ability to click on an image of a product and obtain information or even make a purchase, without typing in any words.

Urban Outfitters and other select retailers are offering visual search capabilities, and the failed Amazon Fire smartphone essentially made the world into an Amazon showroom with an advanced virtual search tool.

Chain Store Age spoke to industry experts to get a sense of where four strong trends in retail technology — mobile payment, same-day delivery, Internet of Things and social commerce — are heading in 2016. We also offer a sneak peek at the burgeoning trend of visual search.