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Study: Twitter users are strong holiday shoppers
San Francisco –- Compared to non-users, Twitter users start holiday shopping earlier, spend more and are more prone to impulse purchases. According to a new study conducted by brand research firm DB5 for Twitter, more than a third (34%) of Twitter users have already begun thinking about holiday shopping, and 81% say they love holiday shopping, compared to 56% of non-users. -
Analysis: Lackluster Sales Set Stage for Humbug Holiday
By Craig Johnson, Customer Growth Partners With a third straight year of dismal retail spending, American consumers will generate only a lackluster 3.4% year-over-year increase in holiday sales, well below the 5% pace in 2010 and 2011, according to Customer Growth Partners’ 14th Annual Holiday Forecast.