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Shoppers prefer mobile devices over store employees, in-store info
ARLINGTON, Va. - More than half (58%) of shoppers who use mobile devices say they prefer to look up information on their devices while shopping, rather than talk to store employees – especially among men and shoppers aged 25-44 - according to a new by the Consumer Electronics Association (CEA). Additionally, 62% of mobile shoppers indicate they perceive the information they gather via their mobile device as more beneficial than the information available in-store via product displays or sales literature.
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The next big thing in footwear retail
Footwear is one of the hottest segments of retail these days and Boot Barn is ready to capitalize on the growing market.
The company reported a 7.3 percent increase in same store sales and reversed a prior year loss during its second quarter ended September 27, its first financial report since completing an initial public stock offering on Nov. 4.
