Report: Wal-Mart testing holiday price-matching

Bentonville, Ark. –- Wal-Mart is reportedly testing a price-matching program it may use for the upcoming holiday season. According to the Wall Street Journal, Wal-Mart is currently piloting price-matching with local competitors in brick-and-mortar stores but may expand the program nationally and include online competitors like Amazon.com.



The move would reduce profitability but boost holiday sales and also potentially improve customer loyalty and attract new customers. Wal-Mart is currently determining how much profit it stands to lose from expanding holiday price-matching.