Study: Online grocery sales to near $100 billion by 2019

Rockville, Md. -- Online grocery shopping sales will grow roughly fourfold from about $23 billion in 2014 (accounting for 3.5% of total online and offline grocery spending) to approach $100 billion by 2019 (capturing 12% of total grocery spending). Market research publisher Packaged Facts forecasts that online grocery service providers will develop models that solve logistics problems while being profitable for the operators.



As this happens, online services will become more widely available throughout the country and consumers will become more confident in shopping for food and beverages online. It's expected for these developments to take place in leaps and bounds as, for example, Amazon Prime Pantry rolls out across the country, AmazonFresh spreads to more cities, and more retailers get on board the United States Postal Service's planned delivery system.



"Meeting at the crossroads of technology and service, online grocery shopping offers the grocery industry's most exciting potential because it is the fastest growing channel in the grocery arena," says Packaged Facts research director David Sprinkle. "It's clear that U.S. consumers have become increasingly comfortable with shopping for groceries via Internet and reliant upon home delivery and easy pickup of prepicked orders."