Talbots selects APT analytics software

Hingham, Mass.-- Talbots Inc. will license APT’s software, including its Test & Learn and Market Basket Analyzer platforms, to test and analyze key business initiatives including promotions, merchandising, marketing and store operations. Talbots will use APT’s Test & Learn approach to identify which actions are most successful in improving performance and measure their impact on a test versus control basis.



“Overall, the analyses generated from APT’s Test & Learn software will provide us with informed clarity surrounding the effect of specific programs related to various marketing programs, promotional offers, merchandise strategies and capital investments,” said Mary Lynn Philips, CFO, Talbots. “Having this insight will strengthen our confidence as we evaluate and implement new ideas.”