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Tech Guest Viewpoint: 2014 -- The Year of Hyperlocal Mobile Advertising
By Jeremy Geiger, Retailigence The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014. -
Verifone expands secure commerce architecture, rebrands
San Jose, Calif. -- Verifone is making its secure commerce architecture, designed to significantly reduce merchant exposure to large-scale data breaches, available globally. The new architecture is also designed to reduce the certification burden on U.S. merchants, acquirers and other payment providers looking to enable EMV acceptance.