Data & Analytics

Prime Day 2017 was Amazon’s biggest event yet. But the shopping marathon took a significant toll on brick-and-mortar traffic.   

Sephora continues to experiment with store formats, and this time it's going smaller.  

The hottest trend in the apparel market may be at risk of over-supply.    While athleisure remains popular with consumers, too many retailers have entered the category, reported CNBC.  

Subway is more accurately planning new locations.   The fast-causal restaurant chain is partnering with location intelligence provider SiteZues, to augment its development strategy. The company’s data-driven solution will combine advanced geospatial technology and visualization with Subway’s market data. The result will be more thorough and accurate insights — the foundation Subway needs to plan and expand its market growth.   

Consumers shopping for others bring different expectations and needs than those shopping for themselves. Until now, retailers have turned a blind eye to the enormous sales opportunities in digital gifting, which is estimated to represent $200 billion-300 billion in sales annually.  Leading retailers and brands such as Macy’s, Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Coach, Lilly Pulitzer, Vera Bradley, and others have begun to embrace innovative, new digital gifting solutions and monetize the emerging digital gifting category.   

Websites with technical difficulties do more than frustrate shoppers — they damage a brand’s reputation.   This was according to a new survey from QualiTest Group. The report, which was conducted with Google Consumer Surveys in June 2017, was based on a sample of more than 1,000 respondents from the United States between the ages of 18 and 54.  

Target is discontinuing its mobile Cartwheel Perks rewards program, but new app-based improvements are underway.   The discounter alerted shoppers participating across its five test markets via email that its “perks pilot is winding down.” Shoppers have until August 27, to collect points toward perks rewards, and all rewards must be redeemed by October 27, according to Target.  

Sprint is expanding its growing store network in the Pacific Northwest.   The company plans to open 12 new retail locations throughout Washington by the end of 2017. Currently, Sprint operates more than 107 stores throughout the state.   In Oregon, Sprint plans to open nine stores in the Portland Metro area by yearend. The carrier current has more than 64 locations throughout the market.