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Home goods retailer inspires shoppers through AI, social media
West Elm is upping the ante on how it recommends merchandise to customers. The company, a division of Williams-Sonoma, introduced a new online tool that utilizes artificial intelligence (AI) to detect customers’ style patterns and connect them with products they can buy at West Elm stores and online. Called the Pinterest Style Finder, the tool is powered by Clarifai’s image and video recognition AI technology. -
Tips to jump-start strategies for the 2017 holiday season
Digitally-savvy customers will be contributing to a high volume of holiday traffic — and they have high expectations for retailers. Seventy-six percent of U.S. consumers expect their interactions with a brand to be easy, according to “The Holiday in July 2017 Holiday Retail Outlook” report from Alliance Data This will be a mantra this holiday season, regardless of the channel shoppers use to connect with their favorite retailers.

