Data & Analytics

Pizza Hut is making big moves to improve the accuracy and reliability of its delivery experience.   The subsidiary of Yum! Brands plans to hire nearly 3,000 new drivers a month through the end of the year. The hiring effort, which will include full and part-time positions, will add approximately 14,000 new drivers across its delivery fleet, according to the company.   

Alibaba Group Holding Ltd. has stepped up its efforts to combine physical retail with online in the supermarket space.   

Businesses are eager to better serve their clients, but most lack the skills, processes and technology needed to leverage data effectively.   In fact, 61% of U.S. companies agree that inaccurate data is undermining their ability to provide an excellent customer experience, according to “Investing in Digital Transformation: The Year’s Most Sought-After Data Roles,” a report from Experian Data Quality.  

The newest batch of start-ups are making their way to Minneapolis for the second annual Target + Techstars retail accelerator program.   After receiving applications from more than 3,000 technology start-ups — 70% of which had a co-founder who is either female or comes from an ethnically diverse background — Target whittled the list down to 10 finalists for this year’s tech accelerator. Companies range from online advertising to rebates to clothing alterations, and hail from Minneapolis to as far as Belgium.

  Retailers who frustrate consumers risk brand abandonment.    Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. The study was undertaken in partnership with SAP Hybris.   

West Elm is upping the ante on how it recommends merchandise to customers.    The company, a division of Williams-Sonoma, introduced a new online tool that utilizes artificial intelligence (AI) to detect customers’ style patterns and connect them with products they can buy at West Elm stores and online. Called the Pinterest Style Finder, the tool is powered by Clarifai’s image and video recognition AI technology.  

Amazon has found a way to further expand its foothold in the grocery industry.   The online giant has submitted a trademark application that will enable it to enter the meal kits business. The move will directly rival meal kit provider Blue Apron, according to CNBC.