Arby’s looks to theme park industry for new IT chief

Arby’s Restaurant Group Inc. is naming Darla Morse as new CIO, effective April 18.



Morse will report directly to Paul Brown, CEO. She joins Arby’s from SeaWorld, where as CIO she led the technology teams supporting all 12 SeaWorld parks and corporate headquarters. Morse has more than 22 years of total technology experience, with previous positions in a variety of roles for Walt Disney World.



“Given the rapid evolution and increasingly important role of technology in our industry, I am looking forward to the expertise that Darla brings to our team,” said Brown. “She will guide the brand’s technology initiatives going forward with the objective of continuing to enhance the restaurant experience for our guests while driving operational efficiencies for our franchisees.”