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Hunter, Tokyo

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Hunter, the British brand best known for its signature boot, has landed in Japan with style, opening a 3,100-sq.-ft. flagship that targets fashion-focused customers.

Designed by Checkland Kindleysides in collaboration with Hunter creative director Alasdhair Willis, the two-level store features the distinctive DNA of the brand’s London flagship, which offers a modern spin on the British countryside, but in a less literal sense,

The store experience starts on the ground floor in an imaginary forest, where shelter is provided by an architectural roof structure that seems to float. The forest ‘trees,’ hand crafted replicas of silver birches, pierce the ceiling into the first floor to reach an illuminated sky – a 570 sq.-ft. cloud-printed, gridded light box surrounded by mirror clad walls.

The first floor puts a playful spin on a traditional English box hedged garden; LED illuminated hedges and an artificial floor provide a backdrop for apparel.

A large digital screen delivers content from Hunter’s campaigns and recent events, as well as live broadcasts from events around the world. And in a nod to the brand’s relationship with the infamous British weather, the screen also display regular weather updates from throughout the United Kingdom. Each update is accompanied by a coordinating soundscape that echoes throughout the store.

Hunter is located in Tokyo’s prestigious new retail development Ginza G5.

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