Predictive Analytics

Stamford, Conn. — Even with the increasing influence of digital technology on retail habits, the in-store experience is important in all major purchase decisions, according to a new survey. The new Fourth Annual Major Consumer Purchase Study from Synchrony Financial shows that an overwhelming majority of shoppers buy in person.

At the same time, shoppers continue to carefully research major purchases of $500 or more, including financing options. While 80% of major purchase customers start with online research, most finish the deal inside a store.

CPG marketers bringing a new product to market don't need to break the bank on a national ad campaign, according to a new study from Catalina. But they do need to idenfity and market to the small number of early adopters.

St. Petersburg, Fla. – A surprisingly small number of consumers makes or breaks new CPG products. According to a study from personalized digital media company Catalina, less than 1% of consumers drive the vast majority of volume for most new CPG products.

If you’ve got a physical shop in the U.S., chances are you’re well acquainted with the upcoming deadline for getting an EMV card reader: October 1, 2015. And you’re probably also very aware that if you don’t have this device and complete all your compliance steps, you’ll be on the hook for all the painful chargebacks and related costs that come with fraudulent credit card transactions.

King of Prussia, Pa. - Magento, the e-commerce platform provider that is a division of eBay Enterprise, is partnering with New Relic Inc., is releasing an extension for the New Relic Software Analytics Cloud. The extension is designed to provide customers with a deeper understanding of their applications’ performance and customer engagement activities.

Winston-Salem, N.C. - Lowes Foods, a Carolinas-based grocer with locations in North Carolina, South Carolina and Virginia, is feeding consumer appetite for omnichannel experiences. Lowes is working with omnichannel commerce solutions provider Unata to deliver enhanced omnichannel services at its 60 Lowes Foods-To-Go stores.

Quincy, Ill. – In the latest sign that beacons are becoming a mainstream in-store technology, at least one independent grocery chain is rolling them out. County Market, a division of Quincy, Illinois-based Niemann Foods, has implemented the Birdzi platform in all of its stores to provide personalized digital savings and increased customer engagement for its shoppers.

New York – Amazon.com provides a customer value proposition of convenience and the lowest prices. According to new analysis from managed analytics provider Ugam, competitors at least have a chance to beat Amazon on prices of some items.

Ugam conducted assortment intelligence analysis of two key sporting goods categories, identifying gaps in Amazon’s merchandising assortment and confirming that the retail giant doesn’t always have the lowest price on the most sought-after products.