Predictive Analytics

Camp Hill, Pa. -- Rite Aid Corp. on Thursday reported better-than-expected profit and sales for the second quarter. But the chain cut its full-year profit outlook, citing lower reimbursement rates and anticipated lower profitability from new generics and generic drugs that recently lost exclusivity.

Rite Aid’s second-quarter profit surged to $129.2 million, up from $32.8 million in the year-earlier period,

By Graeme Grant, president & COO, CQuotient

Technology and the proliferation of communications channels have significantly altered the way brands and retailers approach customer engagement. What was a “nice-to-have” strategy of coordinating messages across shopping channels only three years ago is now a “sink-or-swim” requirement for merchants. Consumers engage across every touch-point and demand that retailers have an omnichannel communication approach to complement their always-connected behaviors.

New York - India, China, and Malaysia are the top-ranked offshoring destinations. According to the 2014 Global Services Location Index (GSLI) from A.T. Kearney, India, China, and Malaysia remain the top three offshoring destinations, and Asia continues to dominate, with six of its countries among the top 10.

Austin, Texas -- Revionics announced that Niemann Foods, a chain of grocery, pet food, hardware, pharmacies and gas stations in the Midwest, has selected Revionics as its price optimization provider.

Revionics will be providing Niemann Foods with their SaaS-based price optimization solution, which includes robust price management, science-based optimization, forecasting, simulation and effectiveness measurement.

New York - Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands. According to internal retail industry mobile ad performance analyses conducted by predictive mobile advertising provider AdTheorent Inc. across its network during the second quarter of 2014, rich media drove a strong expansion rate across the retail category, delivering at a rate 125% higher than the industry average.

San Jose, Calif. – EBay Inc. is releasing the EBay Enterprise Commerce Marketing Platform, a new omnichannel engagement suite that will enable marketers to drive and optimize one-to-one commerce at scale. Designed and built from the ground up, in strategic partnership with FICO, a predictive analytics and decision management software company, the platform combines the commerce insights, demand generation delivery technologies and intellectual property of EBay Enterprise with FICO’s analytics technologies and products.

Silver Hill, N.J. - Technology company Edgagement, LLC has released a cloud-based mobile training platform that creates product knowledge forums and modules for informing sales associates. Edgagement measures and scores a selling partner's product knowledge, and delivers actionable responses based on those engagements.

New York - SmartFocus has acquired beacon technology specialist TagPoints and social media analytics provider Content Savvy as part of its strategy to develop the U.K.'s first omnichannel digital marketing system. Its platform now offers customer engagement and analytics capabilities across all media channels, so clients can gain deeper insight into consumer behavior.

Cincinnati – The Kroger Co. beat Wall Street expectations with strong net earnings and sales results for the second quarter of fiscal 2014. Net earnings rose 9% to $347 million from $317 million, while total sales increased 12% to $25.3 billion compared to $22.7 billion for the same period in the prior year.

Kroger reported total sales of $25.3 billion, representing an increase of 11.6% for its second quarter. Total sales, excluding fuel, increased 12.4% in the second quarter over the same period last year.