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How Shopper Analytics Ensure the Mall Thrives
While empty, decaying malls make for inspired photo shoots, most of America’s shopping malls are actually doing well. In fact, according to new data from the International Council of Shopping Centers (ICSC) and the National Council of Real Estate Investment Fiduciaries, shopping center occupancy rates were 92.7% at the end of 2014 – the highest level in six years! Occupancy was even higher for malls (both super-regional and regional malls) at 94.2%, the highest since 1987.
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Microsoft: Future includes clouds, nodes, maybe not encryption
Redmond, Wash. – Microsoft Corp. recently held a press tour of its Redmond, Washington campus that included briefings on the future of technology. Two items that may be of particular interest to retailers are a transformation to an IT networking model based on interconnected nodes, and a world where encryption-based security is obsolete.
“Peripherals will become nodes on an interconnected network,” said David Baumert, senior program manager technology & research, Microsoft. “They will sense the meaning of interactions.”

