Predictive Analytics

San Jose, Calif. – The shift of the Easter shopping season to March 2015 from April 2014 (Easter fell on April 5, 2015, the first day of fiscal April) had a substantial negative impact on year-over-year retail sales results. According to the RetailNext Retail Performance Pulse, sales dropped 12.5% compared to the same month a year earlier, while sales per shopper (SPS) actually increased 2.4%.

The majority of retailers plan to use gamification to increase engagement with customers, according to a new survey.

By Jeff Warren

Boston – With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.

The theme of SAP’s annual Sapphire conference, in Orlando, Florida, was “Run Simple.” SAP focused on how its HANA business intelligence platform and growing number of HANA-powered applications can assist companies with the complicated task of creating simple enterprises that run on real-time data.

However, underneath the SAP-specific information was a lot of more general insight into how IT is disrupting the way businesses operate and engage their customers. Following are three insights with particular relevance for retailers.

New York - Human error was the number one cause of data security incidents in 2014. According to a new report released by the Privacy and Data Protection Team at BakerHostetler, in the incidents that the firm worked on in 2014, employee negligence was responsible 36% of the time.

That was followed by theft by outsiders (22%), theft by insiders (16%), malware (16%) and phishing attacks (14%).Incidents were self-detected 64% of the time. Of the incidents reported by a third party, 27 % were due to theft.

Tyler, Texas – Millennials are gaining buying power, and a substantial shift to Millennials in the retail marketplace will occur by 2020. For 152-store supermarket retailer Brookshire Grocery Co., the time to start reacting to this developing change is now.

“We needed to figure out how to market to this customer base and make it relevant to them,” said John D’Anna, senior VP and CIO of Brookshire Grocery.

Sprouts Farmers Market cited strong top-line sales growth as among the reasons for the retailer’s 4.8% comp increase for the first quarter.

Net sales for the first quarter ended March 29 were $857.5 million, a 19% increase compared to the same period in 2014. Net sales growth was driven by strong performance in new stores opened and a 4.8% increase in same store sales growth, the company said.

Pittsburgh - Revenue from shoppers on smartphones rose 73% over the last year, according to a new report from Branding Brand's Mobile Commerce Index released Wednesday. In April 2015, smartphone revenue accounted for 13% of total online revenue, which represented a 63% year-over-year increase.
 

Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.