Predictive Analytics

I’ve been attending the annual CIO Symposium hosted by the MIT Sloan School of Management for several years now, and always walk away with a fresh batch of thoughts from top business, IT and academic minds. Here are three of the most valuable insights I learned at the recent 2015 edition of the conference.

Know Your Customer – Now

Greensboro, N.C. – It was a mixed first quarter for The Fresh Market Inc. as the grocery retailer met Wall Street expectations for profit but fell short on sales. Net income totaled $15.17 million, down 8% from $16.57 million.

Higher operating expenses drove the reduction in net income. Sales increased 7% to $462.04 million from $431 million. Same-store sales dropped 0.1%.

Hibbett Sports says harsh winter weather, tax refund delays and the West Coast port dispute all contributed to the company posting an unanticipated decline in same store sales for the first quarter.

Jeff Rosenthal, president and CEO, said: “We experienced early headwinds in the quarter, with February posting a negative high-single-digit comp due to impacts from weather-related closures, port delays and a shift in the timing of tax refunds.”

San Francisco - Customers who choose live chat for customer service are satisfied a higher percentage of the time than those who call, email, or use social media channels. According to findings of the quarterly Zendesk Benchmark report, customers using live chat for customer service are satisfied 92% of the time.

The average benchmark for live chat across all geographies and industries is 62 chat conversations a month; first response time of one minute 36 seconds on average; and customer satisfaction of 92%.

Astoria, N.Y. – Bareburger has signed up to use Buxton's Scout platform to identify the best market opportunities for growth in the U.S. and Canada. Buxton's custom analytic solutions will allow Bareburger to quantify growth potential and select the best sites for new locations.

Mooresville, N.C. -- Lowe's Companies reported an increase in profit and sales in the first quarter but its performance in both metrics fell short of Wall Street estimates. The home furnishings retailer reported its results a day after rival Home Depot reported earnings and revenue that topped estimates.

Lowe’s net income increased 7.8% to $673 million in the quarter ended May 1, from $624 million a year earlier.

Net sales rose 5.4% to $14.13 billion. Total same-store sales were up 5.2%.

Nashville, Tenn. -- Epicor Software Corporation announced that teen apparel retailer Rue 21  has selected the Epicor QuantiSense Retail Business Intelligence suite to support enterprise-wide reporting and analytics across merchandising, store operations and digital retail.

rue21 has relied on the Epicor Retail technology suite for years, most recently to help support the company’s extensive growth into new markets and merchandise categories, including a junior plus size division, rue+, launched in 2014.
 

Expenses related to a corporate restructuring led Etsy Inc. to report a huge loss in the first quarter.

Salt Lake City - Phillips Edison & Co. is introducing a new program created to empower and prepare emerging leaders for a successful future. Innovation Labs is a professional development series that places associates from various departments on a team and assigns a real-life challenge facing the company.

New York - Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries. According to new figures from eMarketer.

Retailers will spend nearly twice as much as any other industry on mobile advertising in 2015, and the sector's $6.65 billion will represent 23.2% of the $28.72 billion that advertisers in the U.S. will spend to reach consumers on mobile devices this year.