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The most important metric in e-commerce


Online, as in stores, conversion is king when it comes to driving top line sales, which is why digital marketing services firm eClerx has developed a conversion rate optimization (CRO) solution that addresses online retailers’ most pressing problem.

At the Internet Retailer show in Chicago, eClerx unveiledits CRO solution to help marketers capture the true value of on-site traffic – turning visitors into customers and driving incremental, profitable sales. eClerx’s CRO solution helps leading Fortune 500 companies address the common challenges of why and when customers are abandoning a website, and enables higher on-site conversions using an effective, sustainable and scalable approach.

“Now is the time for retailers to implement a CRO solution for the upcoming holiday season,” said Don Nelson, head of Commerce & Content, associate principal, eClerx. “By focusing on search behavior, our CRO solution delivers a better experience while driving more sales by helping consumers quickly find what they are looking for.”

Converting visitors into high-value customers remains a challenge for some of the world’s most prominent retailers, with an average conversion rate of only 2-3.5 percent. In fact, 38 percent of client-side marketers and agency professionals believe their company has little to no control over conversion rates (Econsultancy, 2014 Conversion Rate Optimization Report).

Yet with the growing ubiquity of search, marketers can now directly improve conversion performance and raise topline revenue with eClerx’s proven SEO methods. eClerx’s CRO solution is proving to increase conversions by up to 100 percent, decrease bounce rates by 23 percent and increase site traffic by 10 percent.

Using a holistic process of consulting, optimization and management, eClerx’s approach improves four core drivers of site clickthrough rates and SEO ranking – search, relevancy, credibility and usability. Year-to-date results have driven over $20 million in incremental sales, showing especially strong return for retail clients.

“Being able to draw upon eClerx’s platform and eCommerce environment experience has enabled us to optimize our approach, increasing confidence in the success of our site re-platforming program,” said Graham Drew, Digital Business Change, Walgreens Boots Alliance. “I commend and compliment eClerx for their knowledge, commitment and abilities.”

eClerx helps companies optimize core and critical business operations and solve complex data challenges across industries. With this new CRO solution, customers can receive:

• Improved Traffic Quality & Website Relevance – enhancing site navigation, content quality, and keyword-to-page mapping.

• Improved Content Engagement – developing clear and visible calls to action, quality of site search results, and improving content effectiveness.

• Improved Conversion Rate – driving incremental revenue and profit, mitigating risk, and building credibility.

• Achieved incremental sales growth – the solution improves top and bottom line results, providing a continuous and optimized clickthrough rate while optimizing SEO to reduce spend.

CRO is a cornerstone to the eClerx Retail Solution, but also applies to marketers across industries seeking improved website performance and conversion – from financial services and technology to travel and leisure, telecommunications, software, and industrial manufacturing.

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