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Pet specialty retailer empowers associates with mobile-delivered data
PetSmart has a new strategy to keep its 55,000 employees informed and abreast of key insights. When the 1,500-store retailer wanted to improving data accessibility across its enterprise, it turned to mobility. The chain began its mobility effort by developing one mobile app in 2010. By leveraging the MicroStrategy 10 mobility platform from long-time partner MicroStrategy, the company now has nearly 20 internal apps that deliver key insights to senior leaders and associates across the enterprise, the company said. -
Report: Amazon continues to influence shoppers’ online expectations
Amazon continues to dictate the pace of online retailing, making it the “go-to” retailer for a majority of shoppers. This is according to a report from PowerReviews, which surveyed more than 1,000 U.S. consumers aged 18 and over, about the features that make Amazon a leader, and the steps that brands and retailers can take to compete. Seventy-one percent of the shoppers said they make at least one Amazon purchase a month.

